Lions Rugby Company is delighted to announce that Sigma Connected will be the new title holder for the Carling Currie Cup 2021 season, launching their partnership with this weekend’s match against the British & Irish Lions at Emirates Airline Park on Saturday, 03 July 2021.

Johannesburg and Cape Town based Sigma, which offers “white label” customer contact centre services across the energy, water, retail, and financial services sectors, will also be on the playing shorts later this year during the United Rugby Championship in Europe.

“It is a huge honour to have an International Company of Sigma stature involved in this weekend match. The British and Irish Lions only visit us every 12 years, so we feel it is apt that we have Sigma, a multi-award-winning Company with us on this day. This new partnership also sees them partner with us for the local Carling Currie Cup tournament, and in our preparations as we head North for the United Rugby Championship later this year” said Lions Rugby Company (Pty) Ltd. CEO, Rudolf Straeuli.

 

Pieter Burger, MD of Ellis Park Stadium (Pty) Ltd. welcomed Sigma onboard as a member of the Lions family, saying: “We are delighted to welcome on board Sigma Connected. We are looking forward to an exciting partnership and journey with Sigma, and we want to thank them for their trust and passion in the Lions brand.”

 

“What a privilege to be able to promote our new Sigma Connected brand on a global scale by launching our partnership with the Johannesburg based Lions for the big match against the British & Irish Lions on Saturday evening. As a business currently operating on a 50/50 split between the UK and South Africa, our support as a business is equally split between the two sets of Lions, so shouting at the TV for the Lions to win feels appropriate and nicely balanced!”

 

“We hope for a great match and are thrilled that Sigma Connected can be associated with such a huge event,” said CEO of Sigma Connected Group, Gary Gilburd.

 

About Sigma Connected:

Sigma Connected employs 3,000 people at its offices across South Africa, Birmingham (United Kingdom) and Brisbane (Australia). A multi-award-winning company, Sigma is part of the Johannesburg-headquartered, Digicall Group.

For more information on the Sigma Connected and its services readers can visit www.sigmaconnected.co.uk